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Episode 8 – The Highly Sensitive Entrepreneur With Heather Dominick

Heather Dominick is a former high school drama teacher who graduated from NYU where she received her first coach training. Heather is the winner of the 2015 Best of Manhattan Coaching Award, and creator of the 2014 Stevie Award Winning virtual event, “A Course In Business Miracles” which is a 21-Day discovery series that attracted close to  6,000 official registrants from all over the world, and including Iceland, Nigeria, Russia, Asia, South America, Europe, Australia, the U.S. She has also appeared on Lifetime Television, has been published on numerous books, including, “Stepping Stones to Success” alongside Deepak Chopra.

Michelle Bosch chatted with her about Highly Sensitive People, more specifically about Highly Sensitive Entrepreneurs (HSEs) and the work that Heather does in coaching these people who – whether they know it or not – have a super power. In this episode, you’ll find out more about HSEs and the various techniques and coping mechanisms they can employ to fully take advantage of their innate strengths.

Listen and enjoy:

What’s inside:

  • Find out exactly what it means to be a Highly Sensitive Entrepreneur
  • Discover the common mistakes that HSEs tend to make
  • Learn how Heather Dominick capitalizes on her super power
  • Find out how 80% of the population does things, and why this does not work for HSEs

Find out more!



Michelle: Welcome to the InFlow podcast. I am your host, Michelle Bosch. I see a gaping hole across society that focuses on the outer work and forgets about the inner work. And what we really need is to bridge the gap between prosperity and spirituality, to live a life InFlow, with inflows of light, inflows of cash, inflows of creativity, inflows of grace in our lives. Each week, join me for powerful messages and interviews that will leave you inspired and ready to step into flow in your higher work. So now, let’s go.

Welcome to the InFlow podcast. This is your host, Michelle Bosch. And today’s episode, I have brought on a very special guest to address a question that I’ve had over the years and I’m sure a lot of women have had in their mind, and that is, can you be highly successful in business and highly spiritual at the same? Or, like my guest brings it a step further, is there a direct relationship between your spirituality and great success? And so, today, I would like to welcome my friend, Heather Dominick to the show today. I meet Heather earlier this year at a creative workshop designed for women entrepreneurs here in Phoenix. And it was incredible the caliber of ladies there, seven and eight-figure women business owners. And I remember that something was shared and she raised her hand and then she shared and used a specific term, and that term was, “Highly sensitive entrepreneur.” And the moment I heard her say those words, I knew that we were like kindred spirits, I had never heard that terminology before, but then the moment she said that, I knew exactly what she meant intuitively. So, let me tell you a little bit about Heather before I bring her on.

And Heather is impressively successful, and very spiritual. She is a former high school drama teacher who collaborated with none other than Bette Midler. She’s also a graduate of NYU where she received her first coach training. Heather is the winner of the 2015 Best of Manhattan Coaching Award, and creator of the 2014 Stevie Award Winning virtual event, “A Course In Business Miracles” which is a 21-Day discovery series that attracted close to an impressive 6,000 official registrants from all over the world, and included like Iceland, Nigeria, Russia, Asia, South America, Europe, Australia, the U.S. of course. And so, incredible. She has also appeared on Lifetime Television, has been published on numerous books, including, “Stepping Stones to Success” alongside Deepak Chopra. She is an exceptional facilitator and teacher, I know that for sure. She’s amazing at creating a community that is safe for true transformation, whether she’s teaching her Business Miracles class or delivering any training online or in-person, I have been the recipient of that, and she is fantastic. She has helped thousands of HSEs, as she likes to call them, release life-long limiting beliefs, overcome fears, and learn how to build their business in a way that actually feels so good that they can’t help but create solid, sustainable, high level financial success. She’s also the founder of the Highly Sensitive Entrepreneur movement. And so, without further ado, Heather, hello, welcome, it’s such a pleasure to have you here.

Heather: Thank you so much, Michelle. I am so honored to be here. I’m really, really looking forward to this conversation.

Michelle: So, tell us a little bit about you and how did you know that you were a highly sensitive entrepreneur? And what is an HSE to begin with?

Heather: Sure. Absolutely. I know, it needs a little bit of an explanation.

Michelle: Yes.

Heather: So, I would say, the short of it is that, I’ve been self-employed for 15 years. I started my first business as a nutrition and wellness coach, and I knew nothing about business when I started that. I was coming from the world of being a high school teacher. And I built up my business to seven figures within the first five years. And the first time that I crossed the million dollar mark, I was really, really having a difficult time. I found myself in a total state of overwhelm, a total state of overwork, and a total state of overexhaustion. And whenever I’m sharing this part of the story, I always like to emphasize that it wasn’t because of the amount of income that I had generated, but it was absolutely because of the way that I had gone about it.

And so, that time really had me in a dark night of the soul. And part of how I handled that, which was, I don’t know the best way, but I like withdrew from everything, and except the clients that I was working with at the time, I just really continued to pour my love into those clients. And that dark night of the soul led me to Dr. Elaine Aron. And Dr. Elaine Aron is the funding researcher on The Highly Sensitive Person, her research, which she started in the early ’90s. And based on her research, there are 20% of us who are born into the world physically highly sensitive. And what that means is, our nervous system processes information, and particularly stimulation, at a much more intense level than someone who is not highly sensitive. So I’d never heard this term before, and when I heard it and I learned it, I was like, “Okay, this doesn’t surprise me so much that I am highly sensitive.” But what did surprise when I took one of her assessments was how highly sensitive I was. I was off the charts highly sensitive.

And I was like, “Whoa, okay. This, number one, explains so much. Number two, what am I gonna do with this?” And because I am true believer that your ideal client is a version of you, that’s one of the foundational principles that I teach. I was working with 25 women entrepreneurs at the time, and I brought one of Dr. Aron’s assessments into that group of women I was working with in person. And I hac them all take the assessment, and lo and behold, every single woman in that room was highly sensitive. And now, again, that didn’t surprise me so much, because, again, I really believe your ideal client is a version of you. But what did surprise me about that was that there was not one woman in that room who wanted to be highly sensitive. They really saw it as a negative label, they really saw it as a detriment. And that was really the beginning, and I thought, “Okay, something really important is happening here. And if there are so many of us who are highly sensitive who are called to be in business, called to especially be in service-based businesses. The trainings, the teachings that are out there in terms of marketing, selling operations, are not designed for those of us who are highly sensitive.”

Michelle: They’re meant for these very assertive 80% of the world, absolutely.

Heather: Exactly, right. So I was like, “Something needs to be done about this.” And that is really what began the Highly Sensitive Entrepreneur movement, and the creation of the great body of work that I have built since then, almost 10 years ago. And, yeah, and really like developing like a whole new way to approach business and be in business for those of us who are highly sensitive.

Michelle: With that said, and knowing already, in my industry in real estate, that any perceived weakness, such as sensitivity, is viewed as something bad. So, what are some of the greatest challenges to being an HSE?

Heather: Yeah, for sure. Well, the first challenge is to challenge that perception.

Michelle: Absolutely. Yeah.

Heather: Yeah, you know, the weakness is bad but really more so the equation would be that highly sensitive means weakness, which it does not. So, out of my research, I’ve developed what I refer to as HSE Shadows and HSE Strengths. And there’s 12 top shadows, and there’s 12 top strengths. Now, we don’t have time to go into all that, but I’ll say that the shadows come from when you, as an entrepreneur who’s highly sensitive, doesn’t really know how to work with your highly sensitive nature. So, if you are in your HSE shadows, then you most likely are going to be experiencing shadows such as overwhelm, shadows such as procrastination, shadows such as, you know, paralysis analysis, perfectionism. But when you really learn how to use your highly sensitive nature to support you, then you have access to HSE strengths, or I also like to refer to that as super powers. Such as, as HSEs we are extremely intuitive, we extremely emphathic, we are deep thinkers, we are deep feelers, we are deep [inaudible 00:10:00] these are just a few. And when you can really put those to work for you in your business, and this absolutely includes real estate, because we have real estate brokers who are members of the Business Miracles community. Then suddenly, number one, you are much more comfortable in terms of how you are approaching your business, two, you’re attracting clients who want someone who’s intuitive, who wants someone who is empathic, who’s a deep listener, deep thinker, etc. You can really use those skills to make a very unique connection with your clients and this has you massively standing out from all of the other real estate brokers who are just following the same exact formula as all of the other real estate brokers.

Michelle: Yeah.

Heather: So it’s really, really a win-win for everyone.

Michelle: Yeah. Absolutely, yeah. And right now, as you were describing that, I’m like, “Oh my God, she’s hitting it on the nail.” I mean, ever since I can remember, you know, I have been shy, quiet, more reserved, more of a deep thinker, and that sometimes came across as being a little distant, or unassertive, which never bothered me, because the moment I’m, you know, in my element of real estate investing, or business building, or financial matters, you will definitely feel my presence. But at the same time, I have noticed over the years how incredibly sensitive I was in terms of even going into situations, or physical spaces and really picking up on other people’s moods, and really feeling what was unsaid. And when I didn’t know that I had this ability, I almost felt assaulted and victimized by that, not knowing that I actually could use it, you know, like you said, to guide people, to lead people, and to basically get to better results. And so, I can totally relate to that as well also, how that ability to sense what is not being said is like some kind of form of intuition of deep knowing.

Heather: Right.

Michelle: And it has saved us, Heather, from going into projects, into investments that were absolutely wrong for us, where everything rationally and on paper looked like it checked out, but there was something that I could sense and feel. And the moment I started honoring that, I started to see it as a super power, like you said, and not be a victim of it for sure.

Heather: Exactly.

Michelle: Yeah.

Heather: So well said. Absolutely. Because irrational is just a fraction of what’s available to us when it comes to making decisions, when it comes to being able to assess what direction is best to move in or not to move in. And especially for those of us who are highly sensitive, because when we’re denying our highly sensitive nature, it actually limits even the amount of intellect that we have access to. Because we’re, you know, again, too busy like experiencing overwhelm, you know, like you describe feeling victimized when you go into space, or into a room of people and suddenly you feel flooded with energy, or even information. But again, the minute we learn how to really utilize that, then absolutely, decisions become easier to make, and our situations become easier to assess, and things just really start to flow. [crosstalk 00:13:43] expertise, so, yeah.

Michelle: Absolutely

Heather: Yeah.

Michelle: Now, what are some of the coping mechanisms for HSEs? Like, for example, when I still didn’t know that I, myself, am highly sensitive, my way of dealing with the overwhelm was to processize the hell out of everything.

Heather: Right.

Michelle: Because that was my way of managing basically the overload. But what are some of the coping mechanisms? And why are these important? And tell us a little bit more about that.

Heather: Yeah. So, through my research, I really identified what I refer to as HSE coping mechanisms, and there’s three of them. So, one is the coping mechanism of pushing, and two is the coping mechanism of hiding, and then three is the coping mechanism of what I refer to as combo flattering. So, let me just describe these a little bit, so, a coping mechanism is really developed, or I should say, I’ll speak to HSE coping mechanisms, were developed out of, you know, just not being trained or taught how to really use our highly sensitive nature. Which really just makes sense, because this is something that’s just not being done, right? It’s not something that’s typically talked about in families, it’s definitely not something that’s taken into consideration in education.

Michelle: Never in any entrepreneur circle have I heard about it either, ever.

Heather: For sure, right. So, for those of us who are highly sensitive, we have consciously learned early on, “Okay, wait a minute, something is different about me.” And typically, in our global society culture, difference is not accepted. So, we learned how to cope with how we are different. If we tended towards a coping mechanism of pushing, what that means is, is that, as a highly sensitive, we could get done exactly what an 80%er could get done. We would absolutely be able to produce in the same way that an 80%er can produce. However, it would come at the cost of having to really push our way through to create or produce that result. And then that would lead to, or leads to, typically a breakdown of some sort. So, when you’re pushing, you’re going…

Michelle: Tell me about it.

Heather: Yeah. When you’re pushing, you’re going beyond like your natural organic level of operating, so you end up experiencing a lot of health issues. It often shows up in digestive issues, in migraines, you feel very over-exhausted, you might be able to put on an amazing presentation, but then you crash and have to massively recover for days on end. These are just some examples that style of the pushing coping mechanism.

Now, a hider, the hiding coping mechanism is that, you will find anything and everything to do but what’s needed to actually, say, move the business forward. So, your coping mechanism is, you look at what’s happening out there in the world, and according to Dr. Elaine Aron, those of us who are highly sensitive often aren’t even afraid necessarily of being overwhelmed, we’re afraid of even the possibility of being overwhelmed. So, the hider will find all these ways to try to protect themselves. So, they might have, for example, a beautiful website, they might have the best looking business cards, but what happens in the day-to-day? They’re folding laundry, they’re feeding the hamster, they’re feeding their neighbor’s hamster, they’re taking care of everything and everyone else except what’s needed to connect with clients, have the selling conversations, marketing, etc. That’s the coping mechanism of hiding. And the coping mechanism of combo flattering, is you flip flop back and fourth between the two. Between pushing, and hiding, pushing, and hiding. And I like to say, that is the HSE definition of insanity.

Michelle: Crazy, for sure.

Heather: Find yourself crazy, yes. So, yeah. Yeah, when we’re coping, you can probably tell as you’re listening, like, that is a really hard place to run a business from, right? It’s very, very difficult. And so, in my work, and when I teach in the Business Miracles, a mentoring program is how to shift out of coping into creating. That’s really what we want to be doing.

Michelle: Yeah. And I can see how you can totally be trapped in either of those, and we’re constantly bombarded with, “Oh, you know, so and so is doing this, and this.” And you wanting to copy the next tactic and the next marketing, and it perhaps doesn’t align because it doesn’t take in consideration that you are not like that person, and that person might be that 80% that is completely the opposite of how you’re dealing with. So, how do you get out of this coping cycle to actually go out there, and, for example, if there’s a lady here listening that is either a beginning investor and wants to start going out there and investing either actively or passively. How do you get out of that coping cycle and start actually honoring that sensitivity but at the same time, and using it, you know, more like creative energy, but also harnessing the generator energy to actually create results in their lives?

Heather: So, the first step really is awareness. And that really is always the first step to transformation. And that’s so much of the work that I do. You know, I definitely teach the outer aspects of what it is to be a successful entrepreneur in regards to marketing, selling, and operations. But I do it from the perspective of what needs to transform for those of us who are highly sensitive, it’s a retraining process.

So, again, that first step is awareness. To be aware, “Wait a minute, I operate differently.” That has to happen. And two is then acceptance of that difference, to really begin to understand who you are as a unique individual, to accept that uniqueness about yourself, and then to really begin to use that to support you and what it is that you want to be creating in your business. So, when you’re caught in the coping mechanism, and there are many steps to the coping cycle is, the first step, again, is just to recognize, to be aware of, “Oh my gosh, I am totally pushing myself. I am driving myself into the ground to try to get this project done,” for example. Or, recognizing and being aware of, “Wow, like, I’m really avoiding, I’m really hiding, I’m totally in overprotection.” And once you are able to have that awareness and recognize, then you have the power to be and to make a choice to do it differently. And that really is just what’s so key. And you have to be willing to, let me say that the honoring of your self-preservation is more important to you than measuring up to what someone else is doing. And it really also requires a massive cultivation of a new belief system, that, again, just because you approach things differently, doesn’t mean that it’s bad, that it’s wrong, or that it can’t work.

Michelle: Yeah. Absolutely.

Heather: Yeah.

Michelle: And really then, at that point, after hiding that self awareness and owning it, starting from the ground up in terms of organizing your business in a way that supports that versus takes away from that, there’s all this, I like to call it with my partner and husband, you know, hustle porn out there that can be so incredibly seductive, but at the same time, as highly sensitive, I know the value of pauses, of time for rejuvenation. Because that’s when you actually grow, like even like a muscle it’s not growing when you’re putting the weight on it, but while it’s resting it’s when the muscle is growing, and so on and so forth. But it’s coming to that revelation that both things are just as important if you’re highly sensitive that you will need much more of that, I don’t wanna call it downtime, but pauses to really support you so that you can feel strong in whatever it is that you’re doing. At least that’s kind of worked for me so far. You know, that’s how I’ve dealt with it.

Heather: I would say that really makes sense. And I think what I hear you really describing is that, again, as highly sensitives, we process stimulation at a much higher level.

Michelle: Yeah.

Heather: So, you can’t always be out there, right?

Michelle: Yeah.

Heather: You need some time and space to be quiet, to be still, to connect in. And, one of the things that I always like to reference in terms of, for those of us who are HSEs is, you know, you can go back to foundations of entrepreneurialism, you can go back to Think and Grow Rich, by Napoleon Hill, and in that book, he is describing how the self-made millionaires at the turn of the last century all took time to quietly check in. And he literally describes that process and the value of that process. And that’s just been lost, that’s been lost in this hustle porn age, to use your terminology.

Michelle: Yeah.

Heather: And yet that doesn’t mean that it isn’t valuable, it’s massively valuable. And there’s a real difference, I always like to teach, for those of us who are HSEs, between conscientiously and proactively setting aside time to, again, be still, connect in, receive intuitive guidance as support and taking action, there’s a big difference between that and pushing yourself or hiding and then needing to soothe. And so we’re not talking about soothing because you have worked against your nature, we’re actually talking about work with your nature from the get go, and build in that space more, again, stillness, connecting in, intuitive guidance, all to support you and how you take action and the actions that you take.

Michelle: And now, I mean, you are, as a seven figure entrepreneur, you know that this aspect of being highly sensitive, and spirituality, and finding flow has been pivotal to your financial success. Was just that self awareness or recognition, was there any way as far as how you grew up around money that either help you come to that awareness faster? Or, how did you grow up around money and finances? And tell us a little bit about that.

Heather: Terribly. I had like no support whatsoever. Yeah. No. I’ve had to like totally, like really recreate my relationship with money from ground up, big time, yeah, I mean, totally. So, there is that aspect, and then again an aspect of being highly sensitive. So, you know, as I shared when I was talking about how I discovered that I was highly sensitive, I always really like to, again, emphasize, it’s not because the amount of income generated but it was the way that I went about it.

Michelle: About it, yeah.

Heather: And if I hadn’t come to understand that I’m highly sensitive, and I hadn’t come to a commitment to how to really work with that aspect of myself and my nature. I can tell you I would not be in business right now. I would not have been able to keep going in that 80%er massively aggressive way that is typically taught in business. I would not have been able to do it. But now, I still have the seven figures, but the way that I go about it is so incredibly different. And it’s so much more of a peaceful experience. And I really get to live purposely, which is what is so massively fulfilling. So, yes, it’s fabulous to have the income but, you know, one of the things that I teach in my mentoring programs is that, for us HSEs, it’s really important to be able to determine which value you want to lead your business with.

And the top three that I teach is, do you value time, energy, or money? Now, those three have to work together in some way. But for those of us who are highly sensitive, a lot of us actually choose the value of time to lead with, for example, that doesn’t mean that you won’t have the money, but it means that you will go about creating and generating the income in a way that first provides you time. Or, again, maybe it’s energy, or maybe it is money. It could be all different ways. But when you really determine that, then it creates this whole opening for creation, and a creative way of creating abundance. And one of our HSE strengths is that we are very creative. We are very creative just by nature, and yet we’re just following the 80% formula that completely cuts off our creativity and our creative ability. But then the minute you plug into that, and you’re like, “Ooh, I’m gonna use my creativity to see how I can structure my business in a way that really is providing me, not with just the income that I need, but also with the time that I value.” And suddenly a whole new world opens up. And I hate to say it, but like the 80%er way in terms of entrepreneurial training, is teaching just one way, that it’s all about the dollars, all about the dollars, all about the dollars at the cost of everything else.

Michelle: Else, yeah.

Heather: That’s just not gonna work for those of us who are highly sensitive.

Michelle: Absolutely. Now, tell us a little bit about how you position yourself to be present, and empower, and kind of like bring grace in your day. How do you start your day? How do you do that?

Heather: Yeah. That’s a great, great question. So, the beginning of my day is fast, that’s really important and massively sacred. And it is one of the things that I value about being an entrepreneur so much. That I literally have within my power the ability to structure my day in a way that works for me.

But yet, so many of us as entrepreneurs forget that, and we run our business just like we, you know, maybe ran when we were working in corporate, or for an organization. So, when I was working as a high school teacher, my first full-time job, I had to be on a train, I had to be on the Long Island railroad 6:40 in the morning, which means that I had to be out the door by, at that time, for any [inaudible 00:30:04] department at 6:20, on the subway by 6:25 to be able to catch that train. And the massive, massive onslaught of a thousand people already in Penn station at 6:30 in morning. Again, did not know I was highly sensitive at the time, massively worked against my system.

Michelle: Yeah.

Heather: Now, my day as an HSE, I don’t interact with people in any way until pretty much noon. Maybe once in a while I’ll take a call earlier. But the beginning of my day is really about first for me. So, I have a process of what I refer to as energy management, which I keep as absolutely for practice for those of us who are highly sensitive. Meditation, stretching, yoga. I always say, it really takes me a while to like enter back into this world, you know, like after sleeping. Then I have space for more like quiet work activity. So whether that might be email, or maybe writing something, or creating something. And then, you know, and then by time like I’ve had a latte and things like that, then I’m ready to interact.

Michelle: And I totally get it. Because even during your sleep, sometimes you’re processing things, dreams. And so, like this morning rituals and practice also helps me to kind of like, let say, cleanse the palate, or cleanse the mind so that it’s really there receptive for the work that I’m gonna start that day as well.

Heather: This is massive, right? Because, especially for real estate brokers, this totally challenges the belief system of what you need to be as a real estate broker, right? That you have to be available and on 24/7. And if you’re not able to like answer that email, answer that text, answer that phone, first thing in the morning, last thing at night, you’re gonna miss out, someone else will get the sell.

Michelle: Yeah, especially like also as an investor, Heather, like, you’re sending all this direct mail and all of a sudden you have a seller that is calling you, and then that moment that that seller calls you, you have to jump, go meet them, estimate repairs on their house. It’s a constant hustle. So, I, even to that degree, notice how when we started with Jack in real estate we started with land because nobody goes after land, and so we would send direct marketing pieces out there. And people would respond to us and say, “Well, I would like to sell, you know, my piece of land, you’re the first person in years that has contacted me.” And so it gave us the time to really set a rhythm as to like, okay, how often during the week were we gonna send offers? We didn’t have to react right there in the moment because if this person had waited, you know, years to hear from someone, what was it for them to wait a few more days and have more of a structured rhythm to how we were gonna present offers, and so on and so forth? So, the land investing really helped that. And now, I see how, even in multi-family, and in single family, you know, we have organized our business such that we don’t have to be the ones that are jumping when those calls do come in. And so, yeah. There’s ways that you can structure your days such that it’s supports you, especially if you’re an HSE, and still be successful in whatever industry it is that you do.

Heather: Absolutely.

Michelle: Yeah.

Heather: Yeah. The story that you just told is just one of the many things that I love about you. But it really just demonstrates your and Jack’s willingness to go about things differently.

Michelle: Yeah. Absolutely.

Heather: And what I hear is that you also both really used your creativity, right?

Michelle: We try to.

Heather: Yeah. It’s the creativity that accesses the different approach. But if you’re operating your business based only on what you see other people doing.

Michelle: Doing, yeah.

Heather: Then it will absolutely just create this pile of limiting beliefs, and those limiting beliefs will work against you when it comes to something like your morning routine. How can you access grace, or how can you even know what grace is for you if you’re just like, “No, I have to do exactly what everybody else is doing in the way that they’re doing it otherwise I won’t succeed. That is literally the opposite of grace. Because we’re all meant to be working in our own individual way. Are there systems that are valuable and that will save you time? Yes. Absolutely. But as an entrepreneur, and especially as a highly sensitive entrepreneur, you want to be developing skills, and I like to refer to it as intuitive discernment, where you’re able to really make these decisions for yourself based on what you need and what you want. And that you don’t have to sacrifice one for the other. Meaning, I can’t have the income success if I take care of myself in the morning. You know, wait a minute, what’s that about? Is that how we’re meant to be living? I don’t think so. Will it create or require a creative approach? Will it require knowing yourself? Will it require believing in yourself, and value and self-worth? Absolutely. But again, I mean, you and Jack, you’re such an ultimate story of how absolutely can be done.

Michelle: Yeah. Thank you so much. Now, Heather, what advice or what top three things would you have for a woman that is either starting out, or is already successful in terms of just creating this flow and grace in using your HSE abilities and super powers?

Heather: Yeah. It’s a great question. Because, you know, you’re really speaking to two opposite ends of the spectrum, right?

Michelle: Yeah. Yeah.

Heather: The one who’s just starting out, and then someone who has been in business for a while and has been successful in business. And I would say, you know, in Business Miracles we really serve both of those spectrums, but we also serve the middle. Which is someone who has been really trying to get their business off the ground, they’ve tried, you know, what feels like everything and they just keep coming up short. And typically that middle category, once the person understand that they’re highly sensitive, and that there’s a differently way, then things open up for them.

But for those two extremes, you know, both in terms of starting out and been in business for a while, let’s talk about starting out first of all. So, starting a business is an act of vulnerability, through and through. And you’ll really absolutely feel that if you’re highly sensitive. So the very best thing that you can do is to find aligned mentorship, and support. Find someone who is willing to extend themselves as a mentor to really understand who you are, and how you operate, and work with you so that you are developing different types of systems and processes for yourself in a way that matches you, that work for you, you’re excited to do them, and therefore you’re motivated to take action. The other extreme end of the spectrum in some ways I think is almost a bit more difficult. Because, you know, that entrepreneur who has really built that business success but is finding that, you know, they’re really on edge, right? That if they keep going the way they…

Michelle: Walking around like a runoff ending, is what I like to call it.

Heather: Yeah. That’s a really, really great description. You know, that’s a tough place, because you have to be willing to recognize that how you’ve done things up until now, have gotten you this far, and to be grateful for that. And then to be able to take almost like the biggest risk of your entrepreneurial life, which is to say, “I am going to do this differently. And I am going to be willing to step in to doing it differently and not believe that I’m gonna have to sacrifice everything that I’ve created as a result.” But it requires like this massive, massive willingness to do, you know, do, what I like to say is flip the switch.

Michelle: Yeah.

Heather: Really look at everything through a different perspective. And that’s honestly why my business is called Business Miracles. I am a long-time student of the psychological and spiritual curriculum of a course in miracles.

Michelle: Yeah.

Heather: And according to that teaching, the definition of a miracle is a shift in perception. And when I learned that I was highly sensitive, I was like, “Oh my gosh, this is what’s required for a highly sensitive to be successful in business.” We must be willing to experience a business miracle, a shift in perception in terms of how we look at everything. How we look at ourselves, and the meaning that we give to our sensitive nature, we have to be willing to look at business differently and to be able to approach it differently. And we have to look at what being in business means, and how that means something different. And so, that to me is really the definition of a business miracle and what is so needed, again, for those of us who are highly sensitive.

But especially if you’re at that end of the spectrum where you’ve created the success, you want to continue to have this success, but you recognize that you will really, really truly lose yourself if you keep going the way that you’ve been going. And for many at that end of the spectrum would spend 10, 20, 30 years that you’ve been doing things the way you’ve been doing it. And again, what it would take to flip the switch and do it differently.

Michelle: Yeah. And you know what, even as a lady doing that, it’s hard, but we are much more prone to access vulnerability and recognize. But, I mean, for guys in real estate at higher levels of investing, it’s primarily men, I can’t imagine how hard it must be for them because it’s a culture. We live in a culture where they’re not allowed to embrace that vulnerability. So, Heather, how can people reach you, find you, learn more about you, what you do? If you are a lady listening to us, or if you’re a guy listening and you have women in your life that works alongside with you just like Jack and I do. You know, how can people find out more about you?

Heather: Yeah, for sure. First of all, I so appreciate that you keep calling us ladies. [crosstalk 00:40:50]

Michelle: We are ladies.

Heather: I really appreciate that reminder. And secondly, if you have been listening and you’re thinking like, “Ooh gosh, oh that just might be me.” Then I would recommend that you take the quiz that I’ve developed in addition to the work of Dr. Elaine Aron. And you can find that at And what you’ll find is, we call it a quiz but it’s really like an assessment. And you’ll take the quiz, and the quiz will give you one of three results. It will show you that you’re either somewhat highly sensitive, because all of us are to some degree, or you will find that you are super highly sensitive, or you’ll find that you’re like me, and you are super uber highly sensitive. And then, depending on, you know, where you fall in your quiz score, you’ll receive a free HSE success guide that will support you in beginning to work with your somewhat, super, or super uber HSE nature. And really help you begin to create this shift in perception and begin to approach being in business differently.

Michelle: Wow. Thank you so much, Heather. It’s been a pleasure and an honor to have you on the show. It’s been so incredibly insightful, you know, especially if you’ve known that you’re a little different and you have never quite been able to pinpoint why. And so, very, very enlightening conversion today. And I’m very, very appreciative that you made the time. It is noon, so, you are ready for us in the world.

Heather: Yes, yes. I’m so excited. I am just so honored to have met with you and have this conversation, and, you know, one of the things I always say, honestly, is, oh my gosh, if we can have more highly sensitive people in real estate, wow. That is an awesome opportunity to create some major, major positive global impact and change. It’s so, so needed. So, it’s truly an honor to be here. Thank you.

Michelle: Thank you so much, Heather. Well, and with that, I thank you very much for listening in and we will be together in the next episode. Thank you very much. Bye-bye.

I hope this episode left you feeling inspired and ready to get inflows of cash, inflows of light, and inflows of faith in your life. I welcome your reviews on iTunes, please leave me a review and help me create an amazing community of women InFlow. Thank you as always for sharing your voice by going to and joining the conversation about this show. And while you’re there, grab a copy of my 10 Commandments to Living A Life Inflow. You can also follow me on Facebook @michellebosch and on Instagram @michelleboschofficial. Thank you very much, and until the next one.

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